Philology Seminar: Market Research for Entrepreneurs and Small Business Owners
Philology invites you to attend the following seminar to be given by Philology researchers Philip Cookson and Dr.Abhijit Chattaraj.
To register for this seminar click here
Seminar:
Market Research for Entrepreneurs and Small Business Owners: A practical guide to conducting low/no budget research, and leveraging and enhancing your online presence
Presenters:
Philip Cookson, Director of Research Philology Pty. Ltd. (QPMR)
Dr. Abhijit Chattaraj, Principal Technology Consultant Philology Pty. Ltd.
About the Presenters:
Philology is a Melbourne-based technology and market research consultancy that provides a broad range of consulting, software and marketing support services to clients on a global basis. Philip and Abhijit are highly experienced and professionally qualified researchers, with significant practical expertise in conducting market research, competitive analysis, and customer research in the technology sector for major global corporations such as Microsoft Corporation and Apple Inc.
When: Tuesday 11th November, 2008 at 3.00pm
Where: Level 1, 257 Collins Street, Melbourne
Duration: 90 minutes (60 minutes presentation/discussion; 30 minutes informal interaction with Philology staff)
Abstract:
This presentation will provide an overview of the role that market research plays in the business planning and product development process with particular focus on the needs of entrepreneurs, start-up companies, and small and medium business owners. It will describe the different types of research (market, customer, competitor), and how and when to use market research during the business development and product planning lifecycles. The presentation will also demonstrate how to leverage the Internet to improve your company's (online) presence, and to better “connect” with customers online to understand their needs and gather feedback on your products and services.
The presentation will take a practical approach to the subject, discussing strategies and activities that can be undertaken using in-house resources with little or no budget. The speakers will also provide guidance on the ethics of conducting customer and competitive research, when to engage professional assistance on a research project, how to budget for market research, and criteria for selecting an appropriate research partner and market data source.
Attendees will be able to see a demonstration of "best practice" in conducting online market research, and in the design and implementation of "Web 2.0" enabled company web site designed to help maximize a company's online presence and to connection with customers.
Everyone who registers for and attends the seminar will receive a copy of the QEDML Survey Designer software, and a 30-day trial account on one of Philology's Web Survey servers, enabling them to conduct their own online customer survey. Philology consultants will be available after the presentation to answer individual questions, provide specific advice, and to help attendees get started using the QEDML software to design their own customer surveys.
How to register for the seminar:
To register for this seminar click here
If you are interested in learning more about Philology's products and services, or the QEDML technology please visit our web site at: http://www.philology.com.au or you may contact me directly via email at the address listed below.
Philip Cookson
Director of Research
Philology Pty. Ltd.
Tel. +613 9 415 8145
Email: philip@philology.com.au
